The targeted mission will help determine relevant goals and choose the metrics to measure them. It will also help hone in on the key marketing channels that will help fulfill those goals. Each marketing channel has its strengths and weaknesses. Knowing what the property is trying to do sets the compass for where it should head.
The planners need to further refine this vision into a set of specific goals for the year. By having a specific target, it will be more clear what needs to be done and easier to evaluate if the steps being taken are working. These goals will be accompanied by Key Performance Indicators KPIs , which are objective metrics that demonstrate an action is towards reaching their goal.
The campaigns developed in a marketing plan have to be specific to the consumer. Different strategies work better depending on factors like age and income level. The course itself will be best suited to bring in a certain customer. There could also be an advantage in moving away from what the rest of the competition is doing to stand out from the crowd. By looking at the people who are already coming in, the course will be able to get a more objective view of where the course is in the market and find a strategy to capitalize on it.
Understanding what will help show where to concentrate efforts to get the best ROI. The course website will be where most customers go to find out more information about the course. The homepage is the face of the organization. It is where most customers will get the first impression of the course and its amenities. The website is also where the majority of tee times will be booked.
The only other channel that gets as much traffic for bookings is the pro shop phone. Adding a user-friendly online interface decreases the labor required to book times and is the most convenient method for younger golfers. Online bookings are also the ideal time to capture contact information for customers who are already interested in the course, adding them to your direct marketing pool to bring them in repeatedly.
Effective SEO consists of optimizing both on and off-page content and linking for the website. SEO is a reliable way to get consistent traffic once the company puts in the work, but it often takes months to start seeing measurable results and boosts in the ranking. These efforts will also increase the return for tee time distribution market places. This includes services like:. While these market places initially worked to have courses ruthlessly compete against each other, they are transitioning into partners in business.
While they do have significant costs associated with them, they are excellent sources of new customers that can be directly marketed to later. If the course is positioned right, the next time the customer goes there, it will be by booking directly on the company website.
These curated ads can be placed at the top of search results, banner ads, videos, and social media posts. These ads have to be highly specialized to appeal to the target audience. Which is why we have made provisions effective floodlight system and also to recruit enough staff and to run shift amongst our workforce.
The business will be managed by Shannon McKenzie, he has well over 15 years of experience as a leading community golf coach in the United States of America working with top golfers who have gone ahead to win laurels in golf tourneys both nationally and internationally. We are optimistic that everyone who makes use of our facility will definitely derive huge value for their money.
These are the services and amenities that will be made available to our clients;. We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve. We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al.
In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;.
We are aware that there is competition in the golf course and country clubs industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business. We know that if we get things right before starting our golf course and country club facility, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.
We hired the services of Dr. Garry Larson, an HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our organization and he did a pretty good job for us.
We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing golf course and country club facilities and even government own sports and recreation facilities in North Carolina when it comes to acquiring latest golf equipment and generating the needed hypes that can drive traffic towards our facility.
We are centrally located in one of the busiest area and densely populated area in Ashville — North Carolina and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends Fridays to Sundays and from am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.
Both The Golf Course and Country Club industry and The Sports and Recreation Facility industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in sports and also to fighting obesity which is becoming rampant, as well as consumer trends toward healthy living. Going forward, many people who are part of the baby boomers generation are expected to sign up for golf course and country club facility, health and fitness club memberships or make use of golf course and country club or sports and recreation facilities in their communities, as they become more health- conscious as they grow older.
However, patrons of golf course and country clubs are anticipated to increasingly pick up membership from less expensive centers as against expensive all-inclusive clubs. The trend in the golf course and country clubs industry is such that if a golf course and country club facility is well positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that such facility will enjoy high patronage. Just like in other business ventures, the owner of golf course and country club facilities are always looking for ways to increase their market share; they go as far as signing deals with high schools and also corporate organizations et al to make use of their facility.
Some even go as far as organizing golf tourneys on a regular basis. It is a common trend that as golf course and country club grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people.
Little wonder some golf course and country club facilities now have fresh juice and smoothie bar within their facility to encourage people towards healthy drinking. In order words, it is very important for golf course and country club facilities to continue to improvise if they want to grow their business and generate their target revenues.
The target market for golf course and country club facilities cuts across people of different walks of life. The fact that people register in golf course and country club facilities for various reasons makes marketing the business interesting. The target market for golf course and country club facilities can be categorized into three various groups.
The first group are the people who are looking towards shedding weights and stay health and fit through proper exercising and under the guidance of a qualified fitness instructor.
The other group of people are those who are interested in playing golf or learning how to play golf for fun or to compete at a national or international level. These are the category of people that we intend marketing our golf course and country club facility to;. Our competitive advantage. No doubt, the golf course and country clubs industry is indeed a prolific and highly competitive industry.
We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our golf course and country club facility. So also, our membership package is one of the best that anybody living in North Carolina can get; it is cheap and affordable. Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category startups golf course and country club facilities or even sports and recreation facility businesses in the United States in the industry.
It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives. It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.
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